It surprises me that I still spend alot of time preaching to today's web-based companies how to align the company so the website is successful and profitable. At this point, I would say the vast majority of companies are still trying to find ways to move quickly to get their website to convert each day, but yet they are caught up in decision by committee.
Guess what? That almost never works. (can you think of a time when decision by committee was a swift path to great website decisions?)
Try this! Assign one person to be in charge of the decisions that drive the website. This person is the tie-breaker and the leader in ranking the companies project pipeline for the website. This person should be held accountable for how their decisions increase (or decrease!) the website's daily conversion. But the ability to move swiftly through iterative changes to the website by your new "conversion driver" will pay off. It just works!
NEW! Improve your webpage conversions now.
| It's true: getting your website to convert your visitors at it's highest potential level can be a real problem. In our experience, the solution in most cases is to improve the usability (otherwise known as ease of use, user experience, appeal, design, etc.) of your key web pages. Usually just a few things will make a huge difference. The pages that "need help" may be your homepage, your marketing landing pages, your MySpace page, marketing emails, etc. Whether your site is a small start-up or a huge portal, proven expertise will help tweak the page(s) to unlock their conversion potential. | ||||
 |
||||
 |
Now, with RUDEusability.com you can get expert feedback on how to improve your website conversions by improving your website usability. Our Usability and Design experts, backed by more than 13 years conversion-oriented experience, will start by assigning your page(s) a RUDE Score of 1-10. From there, we provide a complete analysis of the Pros and Cons of your existing page(s), give advice on how to improve them, and even offer full redesigns and more! |
 |
||
|
||||
|
||||
 |
||||
Subscribe To
Posts
Comments
RUDE ARTICLES by category
- buttons (2)
- conversion (2)
- design (4)
- development (1)
- forms (1)
- navigation (1)
- new techniques (5)
- tips (5)
- working in groups (4)
Do you have a conversion driver?
