love it! mark my words: we're about to see alot more of this.
Horizontal scrolling doesn’t often get this sort of prime time play since, as Jakob Nielsen puts it, users hate horizontal scrolling and “always” comment negatively when they encounter it. But since Jakob Nielsen's approach is increasingly becoming outdated, I certainly welcome this new concept.
While horizontal scrolling is unacceptable on the entire page level - this is a really smart example of how to do it on the micro level -- in this case the product module for all of iTunes instantly recognizable line of key prodcuts:
http://www.apple.com/itunes/
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Horizontal nav on Apple.com
