One of the most dreaded buzz words in any company today is still "Site Redesign". As I have written before, most companies are still so fragmented that the thought of embarking on a site redesign is practically an expletive. Seriously! Its just assume that the project will be take longer than planned, go over budget, and be fraught with internal arguments.
Want to get serious about making a change on your website - today??!!? Do a backdoor redesign. A backdoor redesign is where you start organically (hopefully in order of largest potential impact), do some testing with some newly designed pages and find out what your new design and usability enhancements do to your conversion numbers.
Learn from your mistakes, learn from your success and show some progress all the way.
This will allow you get started sooner rather than later, and should help eliminate some useless internal "friction" that is so often associated with the Site Redesign.
It works!
NEW! Improve your webpage conversions now.
| It's true: getting your website to convert your visitors at it's highest potential level can be a real problem. In our experience, the solution in most cases is to improve the usability (otherwise known as ease of use, user experience, appeal, design, etc.) of your key web pages. Usually just a few things will make a huge difference. The pages that "need help" may be your homepage, your marketing landing pages, your MySpace page, marketing emails, etc. Whether your site is a small start-up or a huge portal, proven expertise will help tweak the page(s) to unlock their conversion potential. | ||||
 |
||||
 |
Now, with RUDEusability.com you can get expert feedback on how to improve your website conversions by improving your website usability. Our Usability and Design experts, backed by more than 13 years conversion-oriented experience, will start by assigning your page(s) a RUDE Score of 1-10. From there, we provide a complete analysis of the Pros and Cons of your existing page(s), give advice on how to improve them, and even offer full redesigns and more! |
 |
||
|
||||
|
||||
 |
||||
Subscribe To
Posts
Comments
RUDE ARTICLES by category
- buttons (2)
- conversion (2)
- design (4)
- development (1)
- forms (1)
- navigation (1)
- new techniques (5)
- tips (5)
- working in groups (4)
Backdoor redesigns: YES!
