It's true that usability has a spotty reputation. It seems so "fluffy", but yet it's so important to your website's success.
Good usability is a proper execution of marketing, design and technology. If you blow one of these 3, you have bad usability. You can count on it.
Most companies these days seem to have a fairly decent sense that they need "good usability," but yet so many are afraid to commit to executing toward it on a daily basis. Chicken or the egg, blah blah blah.
Usability is simply a matter of making your site/product - whatever it is - the best that it can be. than means you have to make it user friendly, slick, clean, easy to use, error-free, impactful.
You're absolutely not getting the best out of your website - revenue, activity, whatever the case may be - unless you are focused on Usability.
NEW! Improve your webpage conversions now.
| It's true: getting your website to convert your visitors at it's highest potential level can be a real problem. In our experience, the solution in most cases is to improve the usability (otherwise known as ease of use, user experience, appeal, design, etc.) of your key web pages. Usually just a few things will make a huge difference. The pages that "need help" may be your homepage, your marketing landing pages, your MySpace page, marketing emails, etc. Whether your site is a small start-up or a huge portal, proven expertise will help tweak the page(s) to unlock their conversion potential. | ||||
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Now, with RUDEusability.com you can get expert feedback on how to improve your website conversions by improving your website usability. Our Usability and Design experts, backed by more than 13 years conversion-oriented experience, will start by assigning your page(s) a RUDE Score of 1-10. From there, we provide a complete analysis of the Pros and Cons of your existing page(s), give advice on how to improve them, and even offer full redesigns and more! |
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Underestimate Usability, and die!
